host posted on July 03, 2009 15:13
Flow today announced a million dollar sponsorship with local television station, Gayelle, the Channel, as a community programming sponsor. The company’s investment of over TT$1 million will assist in the Channel’s continued effort to provide a platform for local content and talent. Flow President & Chief Operating Officer Mr. John Reid expressed his enthusiasm about the partnership, citing it as yet another opportunity to develop local culture and arts in the country. He explained, “Flow is pleased to support this initiative, which demonstrates our ongoing commitment to promote and develop local programming content”. In 2008, Flow signed a three-year agreement to become the lead private sector sponsor of the annual Trinidad and Tobago Film Festival, and earlier in 2009, Flow partnered with Trinidadtunes.com and 3-Canal on the Free Legal initiative, which supports the legal download of local music. Reid added that “Flow’s involvement with Gayelle further solidified its objective to support the local industry and praised Gayelle for being a true grass roots television broadcaster. Gayelle CEO and Chairman, Mr. Christopher Laird, was also pleased with this new alliance. He stated, “What is remarkable about this is that Flow sees the value in our commitment to local content and the benefit that it has for the well being of our society.” Mr. Laird further commented, “We anticipate that Flow’s service platforms will enable us to move closer to our original aim of being able to connect live to various communities, thus providing them with a voice.” Gayelle is a national free to air channel and can be seen on Channel 7 throughout Trinidad and is also provided on Flow’s cable network in Grenada.