Advertising Solutions
Overview
Video Advertising
Video Advertising Rates
F-Spot Advertising
Mosaic Advertising
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Overview

Flow offers unique, targeted advertising solutions to help you market your product or service to YOUR target market at the lowest rates on the market!

Choose from any of the following advertising solutions:

  • Video Advertising
    • Advertise on 16 cable networks targeting various market segments
  • Flow Mosaic
    • Video banner advertising on Flow’s Mosaic Channels.  
  • Flow Bill Insert
    • Reach your market by targeting over 130,000 customers every month
Cable Advertising

With Flow video advertising, you can target your customers directly through the 22 top cable channels at very competitive rates.

Flow Video Advertising gives you:

  • 24- hour fully automated advertising service of local ad insertions on select cable networks
  • Value for your advertising dollar- The ability to target YOUR market, not everyone else’s
  • Access to over 120, 000 households. This means over 35% penetration of overall households in Trinidad
  • Longer primetime programming with larger viewership audiences
  • The ability to simultaneously schedule ads on several networks of choice, thus reaching multiple targets with minimum effort

Specifications & Guidelines
- Orders and materials are required 48 hours prior to first advertising date.
- Ads can be forwarded on DVD, mini DV or Betacam with a resolution of 720 x 480 pixels.

Video Advertising Rates

Advertising is available between 6am to 12 Midnight

TIER 1
(Rates apply to these channels on weekends only, Tier 2 rates apply during the week)
Advertising on channels: NICK, LMN, Warner, Discovery Kids, Food Network, Lifetime

15 sec - $400
30 sec - $560
45 sec - $700
60 sec - $950

TIER 2
(Rates apply to these channels on weekends only, Tier 2 rates apply during the week) 
Advertising on channels: GSN, Discover, Animal Planet, ESPN, National Geographic, BET, Fox Soccer Channel, Fox Soccer Plus

15 sec - $300
30 sec - $420
45 sec - $540
60 sec - $750

TIER 3
(Rates apply to these channels on weekends only, Tier 2 rates apply during the week) 
Advertising on Channels: MTV, CNN, Fox News, HGTV, G4, Speed, Lifetime Real Women

15 sec - $180
30 sec - $250
45 sec - $320
60 sec - $450

F-Spot Advertising

With locations nationwide and speeds of up to 54 Mbps, Flow F-spot advertising captures the audience’s undivided attention via wireless-enabled devices such as laptops, mobile phones, MP3 players and personal digital assistants (PDAs).

Weekly Rates 
$1500 General Placement
$2500 Specified Placement by Location 
$5500 Specified Placement by Location and Time

Mosaic Advertising

Video banner advertising is another targeted advertising solution available on Flow Mosaic Channels. 

Mosaics are themed channels that show thumbnails of select preset channels at the same time on one screen.

These channels target specifically the following genres:

  • Sports
  • News & Current affairs
  • Local Content
Channels Available

The following Mosaic Channels are available to all digital customers:

      • Channel 600- Sports Zone
      • Channel 601- News Room
      • Channel 602- Local Corner
Mosaic Advertising Rates

Mosaic Advertising rates are available upon request

Specification & Guidelines

Encode Format: MPEG/2
Profile: Main Profile @ Main Level (MP@ML)
Encoding: CBR (constant bit rate)
Resolution: 720 x 480
Quality: Extra
Video PES rate: 3.18 Mb/s
Video Format: NTSC-M (this is the most common variant of NTSC)
Aspect Ratio: 4x3
Interlacing: Yes 

Advertising Intelligence

Advertising Intelligence (A.I.) is a tuning data collection tool that enables Flow to track hpw our digital subscribers
are utilizing their cable services by logging their set-top usage every 30 minutes. The information collected includes
both channel and program information.

Using A.I. we can prepare customised reports from the information collected in order to track tuning patterns over
time, highlighting patterns by:

      • Program
      • Channel
      • Day part

thereby allowing advertisers, for the first time, the ability to make critical programming and advertising decisions
based on continuous trend analysis.

Advertise Now

Let Flow Advertising Solutions help you reach your target!

 

 

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